More and more I like our advertising. Ours - in sense, the Moldavian manufacture. Perish the thought, I wish to offend nobody. Work of the advertiser is heavy and dangerous. Here both pig-headed clients, and choosy public, and set of the most different problems arising on a course of shootings of the future masterpiece - a television roller.
That, a name of choosy public, let even I today would be desirable to speak on behalf, that is, public, in a singular.
To reflexions recently begun advertising campaign of one of city travel companies has induced. By the way, the plot so carries away, that the firm name so to remember and it was not possible. And it is a pity. Would not be too lazy to call. It is interesting after all as they concern to that is made on their money.
Keep to the point. The roller plot is simple. Near a ragged entrance of a city high-rise building there are two beauties slightly for 30. Both obviously belong to the middle class - both under incomes, and on intelligence. One asks another supposedly where in holiday gather. The girlfriend answers, that in Затоку. Then kind самаритянка in the name of the first woman invites to go with it to Turkey. Arguments iron: there it is possible to remove the muzhik with money, and the trip costs only 300 euros for all complex of pleasures. The second of girlfriends cannot pass naturally, such offer, therefore quickly writes down tour agency phone. A roller in a state language. But even to me, in a root Russian-speaking, all primitiveness of lexicon is clearly visible. An example: «Hai la mine la Turcia!» Agree, it is simple-minded for two prospectively intelligent women.
The question has arisen here in what: it is calculation on notorious middle class which on idea, should identify itself these television "beauties"? Or the uttermost illiteracy of the producer-director-script writer?
In case of the first variant, it is possible to paraphrase classical expression: it is better to refuse such offer. Not to be dishonoured, so to say. Otherwise there is a risk to join thousand "girls" of rather easy behaviour.
In the second case it is simply a pity the money lost by travel agency on worthless advertising.
And in general it is interesting, how many women thanks to this roller have addressed in the given firm?
Our country so already associates with image of the supplier гастрбайтеров. Does not suffice, that thanks to similar masterpieces we associated and with image of the supplier of prostitutes. So to say, a new slogan: Moldavian … ди - it is cheap and accessible.
Excuse for involuntary roughness, but in another way and you will not tell.
In general advertising of local manufacture in the majority differs any oppressing absence of a creative. It is clear, that local advertising budgets are far both from Bucharest, and from the Moscow. But, oh, damn, should be though any feeling of responsibility. Can, when want … but, unfortunately, on the majority of rollers reaction unequivocal: what poverty!