System of co-ordinates at all different. There have passed New Year's holidays, and I have again thought of a charity problem. Probably, the problem as that is not present. There is a various understanding of the purposes. Different systems of co-ordinates.
Once Оливер Херфорд has told: «Charity - the sterilised milk of human kindness». That is sincere gesture of the help. Whence then at me so much postcelebratory orders for articles with the description of how someone somewhere has gone and «сблаготворил»? Clearly, texts are ordered not for a private use. Their destiny - placing in printing mass-media and it-lajn. That all have learnt, are how much good Вася, Masha and their company. And that after all already and to trust have ceased, and here such proofs! Here and the photo is: Вася against poor, Masha against the orphaned. And all it so is poor … Clearly, on what is calculated, but it is interesting, really operates?
The good few of readers already has had time to think: what supposedly in it bad? And to people have helped, and to itself public relations have made. Really, anything bad. But what for to name it charity? It is business. A trend. Image. For someone profitability of a trip to hospital, children's home or in a needy family with all expenses on gifts above, than the PR company organisation in mass-media. For someone is easier way to creation of reputation of adherents of a civic duty. For the third - a way to wash a part of money. To business there is a photo, thankful responses, interview made happy … And here for whom charity - a conscience question, do not blow about the acts at each crossroads. It is not necessary to them. And are occupied - help.
Nadejda Degtiareva, photo by Valerii Corcimari